Why it is important to have optimized profiles on social networks
Few companies today are those that do not have a profile open on any social network, with Facebook being the one that takes the cake in most cases. However, not all are aware of the importance of having optimized profiles on social networks.
In three lines, these are the main reasons:
- Better search engine positioning
- Image of a solid and homogeneous company brand
- Path and qualified traffic to the website
Regardless of the medium in question, Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google Plus …, there are a number of general elements to consider.
It will be easier to optimize a profile if it starts from scratch, that is, if you are going to create it, than if it already exists and you have to work on it.
Aspects to consider before opening social media profiles
Based on the fact that the company has an Online Marketing Plan in which the objectives pursued, the target audience of the brand have been defined … a study of the sector has been made on the internet and the words are known and clear key by which it is tried to position the company.
If not, please, before opening any profile, go to the previous step and hire the Online Marketing Plan. At this point, it may be convenient to remember that no matter how well a company’s social networks are optimized, if its website is from the last century, it will be more complicated to attract customers and sell products or services.
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Good social network optimization improves organic positioning
Good social media optimization can help you appear better positioned in Google search results.
When we do a Google search, the results we get can lead us not only to a web page but also to its social networks (or the competition). Keep in mind that search engines also position the pages of brands (or profiles) on social networks.
In general, to a greater or lesser extent and each according to its particularities, all social networks require their own url, name, title, biography, information about the brand …
It is here that it is important to be clear about the main keyword for which we want to be found, since it may be the case that we can use it in several or all sections and in all the means in which we will deploy our marketing strategy online .
Therefore, it is important to think carefully about the url, name and title of the profile or page in each social network. And this brings me to the next point.
- Choose username: keep in mind that it is convenient to be the same as in other networks such as Twitter or Pinterest.
- Create Instagram profile.
- Complete the biography describing the services of the brand in 150 characters and including keywords.
- Add to url of the web page taking into account that it will be the only space in this medium in which the url will be active.